Wendy's burger chain will withdraw from Japan
Friday, 11 December 2009 @ 03:31 PM ICT
Contributed by: News

Wendy's burger chain will withdraw from Japan, ending a seven-year presence in an Asian market long dominated by McDonald's Corp.Zensho Co. Ltd., which runs America's No.3 hamburger chain in Japan, said Friday it will end a contract with Wendy's/Arby's Group Inc. Zensho began operating Wendy's in Japan in 2002 and has 71 Wendy's burger shops across the nation. But the company said the burger restaurants will be closed by the end of December.
"We will focus our resources on beef bowl restaurants and others. The closure is part of our business plans," said a Zensho spokesman, who declined to be named, citing department policy. Wendy's in Japan generated 6.2 billion yen ($70 million) in sales in the previous fiscal year to March 2009.
Japan's burger business has long been dominated by McDonald's, which is said to enjoy around a 65 percent market share. McDonald's - the world's biggest fast-food chain - opened its first burger shop in Tokyo's glitzy Ginza district in 1971. Since then, the number of McDonald's shops in Japan has swelled to 3,720.

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